Taking Pride in our Corporate Culture



As a customer or employee, you probably never think about corporate culture and how it affects you. Many business owners work hard every day to improve their corporate culture to maximize the growth of their company. But the concept is still somewhat an enigma.

 According to the Business News Daily, Punit Renjen, chairman of the board at Deloitte Research, tries to explain: “Organizations that have a culture of purpose focus on delivering meaningful impact for all their stakeholders — customers, employees and communities,” are most successful. He adds, “Many businesses have made great strides to strengthen their role as corporate citizens. However, our survey suggests that there is still so much more work to do, and that could have a positive long-term impact for companies that do so.”

 So, what exactly is corporate culture?

 Corporate culture is defined as the values, beliefs and attitudes of individuals that determine how employees interact and handle outside business transactions and that characterize a company and guide its practices. 

 Transhield understands the importance of a consistently clear company culture—a sentiment corroborated by recent research: ninety-one percent of respondents in the Deloitte survey say that companies with a strong sense of purpose and culture also have strong financial performance; the same number of respondents at companies with a clear culture stated that their company has a strong brand since they have a great competitive edge, which makes them stand out from their competition. 

Furthermore, a recent study by PwC revealed that a strongly cooperative workplace retains more employees and increases job satisfaction. There are many millennials who have entered the workplace who prioritize workplace culture, most specifically regarding a stable work environment that emphasizes teamwork and a sense of community. In addition, they also value transparency (especially as it relates to decisions about their careers, compensation and rewards) and want to provide some input on their work assignments with solid support from supervisors. Millennials also are particularly attuned to the world around them, and many seek to explore overseas opportunities hoping to add texture to their cultural experiences. All these statements are also true of non-Millennials, however, not to the same degree as the current Millennial generation, according to a NexGen study. We might translate this information as follows: the way we do work in the future will be highly correlative to our methods of creating and managing a satisfactory workplace culture.   

Transhield takes its culture very seriously.

 Those of us who work here know that there is a certain spirit that exists within Transhield. It’s hard to explain, but we know it exists and we wanted to capture it in writing to try to share it with others. So, we wrote our name on the wall of our break room and asked everyone within the company to tell us what Transhield meant to them. We posed this question: Using the letters in TRANSHIELD as the first letter of a word, what does Transhield mean to you?

 A week later, we tabulated the responses, and determined the narrative for the company cultural statement.  Transhield is more than just a name, it’s a team effort, realization of goals, accountability of our work, never stopping learning, supporting customers and each other, having fun, keeping integrity, excelling in expectations, longevity for the long haul and a determination to be the best.

transhield cc.jpg To integrate these values into our culture, we began holding monthly meetings over lunch to further discuss the importance and meaning in each statement. We dedicated a letter to each month, dove deep into discussion over the topic, and used it as the theme for our personal actions that month to reinforce our commitment to our values. 

In celebrating our passion for the company in this yearlong exercise, we became an even stronger team.

Various factors determine a corporate culture, including the reputation of the company, the level and efficiency of employee productivity, and the quality of its goods and services. Transhield’s challenges aren’t any different than any other company, it’s how we approach each challenge that matters. That’s what our corporate culture is all about.

Maintaining a healthy corporate culture.

Every organization, from small businesses to large corporations, has a culture: these are the values, beliefs, and attitudes of employees within a business or organization. In a business with an unhealthy culture, employees tend to act more as individuals, and less as team members, which is why many of them perform their duties primarily to meet their own needs, such as working to just receive a paycheck or health benefits. 

A healthy corporate culture values each employee in the organization regardless of an individual’s job duties. Thus, those employees excel at collaborating with their team members to meet the company’s and their own personal needs. A healthy corporate culture has been proven to improve performance in various areas overall.

Since 1994, Transhield has fostered an environment of innovation, creative freedom, and excellence for its hardworking employees. Along the way, we’ve produced over two million protective covers for our valued customers.

 We’re looking for more heart and soul to add to our company. Could that, be you? Learn more about our capabilities and opportunities here.

About the author

Mindy directs, manages, and implements the marketing strategy of Transhield through a variety of methods and channels. In addition to leading Transhield’s marketing efforts, Mindy is the lead sales specialist for TopCure – Transhield's newest product; a concrete curing cover designed with safety in mind. Mindy is a member of the American Society of Concrete Contractors, the American Concrete Institute, and the Indiana Ready Mixed Concrete Association.

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